SQUARESPACE, 2025, 2026

Renewwwal is an unscripted social series in which Squarespace selects beloved small businesses around New York City to give their websites a update. After an initial consultation, designers present the owners—live and on camera—with three new, bespoke designs, and keep the cameras rolling as they make their choice. The result is an organic combination of candid reactions, genuine storytelling, and Squarespace’s creative expertise. What started as a small pilot quickly became one of Squarespace’s most engaged and adored series, transforming local businesses into authentic social content.

SR. COPYWRITER | Danielle Cheesman