SQUARESPACE, 2026

As an extension of Squarespace’s ‘Dream It, Domain It’ campaign, we partnered with CIRA, the organization behind .CA domains, to create a Canada-specific spot aimed at the country’s microbusiness owners and aspiring entrepreneurs. We wanted the work to feel unmistakably Canadian without leaning on stereotypes, so instead of moose, maple syrup, or hockey, we brought to life a quirky all-dressed* spice maker. The result was a playful celebration of distinctly Canadian entrepreneurship that also encouraged audiences to choose .CA—the trusted online symbol of Canada.

SR. COPYWRITER | Danielle Cheesman
ART DIRECTOR | Perry Morton
CREATIVE DIRECTOR | Mat Zarbatany
DIRECTORS | Bradley & Pablo
PRODUCER | Sion Prys
SR. BRAND DESIGNER | Kelly McKerr
BUSINESS AFFAIRS | Luke Richard

*All-dressed is a notably Canadian chip flavor, combining ketchup, barbecue, sour cream and onion, and salt and vinegar.