EXTRA extras!
aka statics, banners, GIFs, and shorties
Most people don’t realize what Squarespace can do for service sellers, so we created a paid, social-first, conversion campaign comprised of :15 videos that aimed to speak to their pain points, and show how our products—namely the AI Product Composer and AI SEO tools—could solve them, while additionally using varying hooks to minimize viewer drop-off.
SQUARESPACE, 2026
Squarespace’s AI Visibility tool shows entrepreneurs whether their business is mentioned in AI-powered search results and how it ranks. To promote the product, we created two assets: an organic social (GTM) video that clearly communicates its functionality, and a scripted instructional video for YouTube that visually showcases its performance.
SQUARESPACE, 2025, 2026
Squarespace’s Pay Links tool enables sellers to quickly create, share, and collect payments with custom links for their services and products. To promote the tool, we developed two assets: an organic social (GTM) video showcasing how to build professional, on-brand links, and a scripted instructional video highlighting the product as the fastest and most flexible way to transact.
SQUARESPACE, 2025, 2026
For Black Friday / Cyber Monday, we created educational assets to meaningfully support sellers, entrepreneurs, and small businesses to be used across organic social, a live webinar, and Squarespace's blog, Newsroom, and CRM emails.
SQUARESPACE, 2024
To drive Squarespace’s in-market consumers from consideration to purchase, we created a conversion campaign geared toward website users and service sellers that highlighted new product priorities, including AI, expressibility & identity features, and payment solutions.
SQUARESPACE, 2024
SQUARESPACE, 2023
To drive applications to Squarespace’s open Engineering roles, we created display banners—to be used on Glassdoor—targeting job seekers in the field.
To reinforce Squarespace’s “elevated but approachable” talent brand, we created profile banners for both existing employees and new hires to use on LinkedIn.
SQUARESPACE, 2023
For Squarespace’s presence at Forward Festival, we created custom branded assets—including a printed flyer and widescreen stage display—to increase awareness within the creative community.
SQUARESPACE, 2023
