SQUARESPACE, 2025

For Squarespace's Australia / New Zealand campaign, we targeted tradies—the region’s largest and fastest-growing group of small businesses. Most, however, find building websites overwhelming and still primarily rely on old-school offline marketing. So we created a spot just for them—set to "Click Goes the Shears," a classic Aussie folk song from the 1800s—to demonstrate how Squarespace can make it dead simple for tradies to build (and maintain) professional websites that help differentiate them in a competitive market.

With a catchy jingle like that, we had to lean into the cheesy commercials and sitcoms of the ‘90s (because why not).

And to complete the experience, we created an accompanying infomercial for Social that recalls the era, and some out-of-home (OOH) posters inspired by period-specific print ads.

SR. COPYWRITER | Danielle Cheesman
DIRECTOR | Zach Tavel
ART DIRECTOR | Katie Brents
CREATIVE MANAGER | Ben Hodgin
PRODUCTION MANAGER | Kim Santella
BRAND DESIGNERS | Joanna Hsu, Jaycee Masucci, Ryan Carrel, Matt King, Albert Chang, Anni Peters
MOTION DESIGNERS | Videl Torres, Christina Lu, Eric Konon
SR. PRODUCTION DESIGNER | Alex Tutelian
EDITOR | Ken Rosenberg
RETOUCHERS | Sara Barr, Derek Kalisher
BUSINESS AFFAIRS | Luke Richard, Kiersten Bergstrom-Pavlik
PRODUCTION STUDIO(S) | Blinkink, Palma Pictures
POST | Studio RM
MUSIC | Major Tom