Squarespace | Click, Click, Click!

SQUARESPACE, 2025

For Squarespace's Australia / New Zealand campaign, we targeted tradies—the region’s largest and fastest-growing group of small businesses. Most, however, find building websites overwhelming and still primarily rely on old-school offline marketing. So we created a spot just for them—set to "Click Goes the Shears," a classic Aussie folk song from the 1800s—to demonstrate how Squarespace can make it dead simple for tradies to build (and maintain) professional websites that help differentiate them in a competitive market.

With a catchy jingle like that, we obviously had to lean into a cheesy ‘90s commercial vibe (because why not). And to complete the experience, we additionally created an accompanying infomercial recalling the era for social, and some OOH posters inspired by period-specific print ads.